Privacy

Privacy Policy

Your privacy matters. This policy explains what information we collect, how we use it, and your choices. We keep it straightforward.

Information We Collect

When you fill out a contact or pre-approval form on this site, we collect the information you provide — typically your name, email address, phone number, and details about your mortgage needs. We also collect standard website usage data through analytics (pages visited, time on site, device type) to understand how visitors use the site and improve the experience.

How We Use Your Information

We use the information you submit to respond to your inquiry, provide mortgage guidance, and follow up on your application. Website analytics data helps us improve site performance and understand which content is most helpful. We do not sell your personal information to third parties, and we do not use it for purposes unrelated to your mortgage inquiry.

Information Sharing

We may share your information with Forward Loans, LLC and its affiliates as needed to process your loan inquiry. We may also share information with service providers who help us operate the website (such as hosting and analytics providers). We will disclose information if required by law, regulation, or legal process. We do not sell or rent your personal information to marketers or unrelated third parties.

Cookies & Analytics

This site uses cookies and similar technologies for basic functionality and analytics. Google Analytics collects anonymized usage data to help us understand site traffic. You can control cookies through your browser settings. Disabling cookies may affect some site features but will not prevent you from contacting us.

Data Security & Retention

We take reasonable steps to protect your information from unauthorized access, loss, or misuse. Form submissions are transmitted securely. We retain your information only as long as needed to fulfill your request and meet any legal or regulatory requirements. You may request deletion of your personal data at any time by contacting us.

Your Rights

You have the right to access, correct, or request deletion of your personal information. If you are a California resident, you may have additional rights under the CCPA. To exercise any of these rights, contact us using the information below.

If you have questions about this privacy policy or your personal data, contact Logan Sullivan at logan@forward.loans or call (480) 803-7763.

Updates

We may update this policy from time to time. Any changes will be posted on this page. This policy was last updated in February 2026.